Caswell-Massey's Skincare Branches Out

The 250-year-old beauty brand Caswell-Massey is launching two new lines, one targeted at babies and the other at baby boomers.  Baby Shea is said to meet consumer demand for high-quality skin care for babies and features twelve products made with 100 percent pure shea.  The Olive Oil and Orange Blossom collection is supposed to be "spa-like".  Also expect modernized packaging and a new focus on market positioning from the company.