New Shop in NYC

Emerge NYC, below (in a New York Times photo), is said to be a new concept in department store shopping.  Each brand is the focus of a booth or display case.  The catch is that these aren't established brands, and instead are the creations of emerging designers.  Nothing has been mass-produced (designers are sometimes working away on-site) and apparel, accessories, art, cosmetics, flowers and limited-edition books are included in the offerings.